Piece by Piece
Marketing Foundation Workshop
You've just learned so much about coaching and building your business, congratulations!
​
Now what? Maybe you have some ideas on what marketing pieces you think you need, or maybe you are feeling like a deer in headlights on how to start.
​
In this six-week workshop, you'll learn piece by piece in non-technical terms why and how to build your first marketing assets as well as basic skills for virtual meetings and organizing yourself online.
Workshop Curriculum
1
Business Messaging Basics
We will use simple templates to create foundational copy items to be used throughout your foundational marketing assets. This includes a bio, service descriptions, and an introduction for your offers.
2
Virtual Meetings 101
If you have been on Zoom or Google Meet for years or are merely a novice, we will discuss a few options for virtual meeting tools and how to take the stress about connecting to clients on this platform.
3
Easy Online InTake Form
You can certainly send clients any pre-session questions via email or as an email attachment, but this workshop will have you create an easy online form to streamline and up-level your business professionalism.
4
Web Page Building 101
In this first of two weeks workshop, we'll cover the basics of a website in plain English (no jargon here!) and open a free website account on Wix.com together for your business.
5
Web Page Building 102
For the second week, we will use the copy created in the first workshop week to populate your web page and add basic elements to fill in your foundational page.
6
Group Choice: Social Media Content or Web Page Continuation
As a group we will decide if this last workshop should be spent learning a simple social media content formula or if group members would like time to work on web pages and review any other previous week's work for refinement.
​
Who: Life coaches who are by admission "not-technical" who want to build their business but need guided DIY style teaching and help.
​
What: Six consecutive weeks of commitment, 90 minutes of live teaching, and hands-on creation each week. Each week a new digital topic is covered with live teaching from digital expert, Kelly Santina, followed by step-by-step hands-on creation of digital asset creation for your brand and business.
​
Accountability and support from other cohort members in between live sessions. The cohort will be limited to six participants.
​
When: Wednesdays, 4 pm Arizona time*, starting November 8 - December 13, 2023. All workshops are on Zoom and require participants to be connected to the internet with access to a computer for hands-on instruction.
(*Pacific until November 4th, Mountain starting November 5th)